top of page
creative-mastery-4.gif

A 22-month Creative Advertising Apprenticeship featuring all the frameworks and philosophies, practiced at SCA for over a decade

Next Intake Start Date: February 2025

What is it?

A 22-month apprenticeship course featuring all the same frameworks and techniques, practiced at SCA for over a decade.

​​

This degree level apprenticeship takes place on Virtual Reality and everyone that signs up will receive their own headset. This innovative approach allows you to experience a classroom setting from anywhere, making learning flexible, fun and interactive (much better than zoom or teams!) 

 

Classes take place on the same half a day (3.5 hours) each week. With another half a day spent doing independent learning we have designed things so that your coursework and your real work thrive together.

Next Intake Start Date: February 2025

marc first day.jpg
robs class.jpeg

Who‘s it for?

For those working in creative roles, across all levels and disciplines; from within small independent agencies to large global enterprises.

Our previous apprentices have featured:

  • Junior Creative

  • Senior Account Manager

  • Copywriter

  • Senior Creative

  • Creative Strategist

  • Design Lead

Cost?

There is no cost to you. Our apprenticeship is fully funded by the Apprenticeship Levy. Large employers contribute to the Apprenticeship Levy, which is a tax designed to fund apprenticeship programmes.

 

For smaller employers who don’t pay this levy, the government covers 95% of the training costs, leaving just 5% for your employer to contribute.

Your employer can find our more about the Apprenticeship Levy here.

marcmedia3.jpg

See it in action

Testimonials

 

I delivered my first lecture in virtual reality, and let's just say, it was mind-blowing. Unlike Zoom or in-person sessions, VR lets you move people around a virtual space, tapping into the magic of spatial memory.”

 

Dave Birss speaker, consultant and educator

Course Syllabus

Month 1-5

Creative Foundations and Self-Expression

You will start by building creative fundamentals and time management skills. The curriculum covers

diverse topics like performance poetry, silent movies, and comedy, while introducing art, copy and

strategy. As the months progress, you will develop your first campaign idea by integrating the creativity techniques learned so far.

Month 6-10

Advanced Craft and Campaign Development

This period deepens the focus on campaign execution, visual thinking, and topical media opportunities. You will refine your own campaigns exploring audio and animation techniques. Additionally, you will learn semiotics, statistics, and language skills as you tackle more complex campaign briefs.

Month 11-15

Mastering Strategy and Collaboration

You will dive into more strategic areas like award-winning strategies, behavioural economics, and

partnership briefs. You will refine your craft in storyboarding, brand platforms, and advanced art direction

while working on more of your own campaigns. Career guidance and final preparations for portfolio

development start becoming key focuses.

Month 16-22

Portfolio Development and Assessment Preparation

The final stage concentrates on portfolio building and perfecting your creative output. Mastery

workshops and portfolio reviews guide you as you complete your last own campaigns. The quarter ends

with final assessments, reflections, and preparations for entering the industry.

This structure ensures a comprehensive journey from foundational skills to professional mastery.

bottom of page