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A six-part crash course featuring valuable tips, frameworks and philosophies, practiced at SCA for over a decade

Next Intake Start Date: October 2024

Non-Sponsor Cost: £995pp
SCA Sponsor Cost: £795pp

What is it?

A six-part crash course featuring valuable tips, frameworks and techniques, practiced at SCA for over a decade.

Bootcamp students will leave SCA with renewed passion for the industry, new ways of identifying creative opportunities, better ways of selling them and healthier ways of working.

SCA Bootcamp takes place in-person, across six afternoon sessions, live at our studio in Brixton. It is important that you're able to attend all six sessions. Classes are not recorded.

Tues 1st Oct, 2-5pm
Tues 15th Oct, 2-5pm
Tues 5th Nov, 2-5pm
Tues 19th Nov. 2-5pm
Tues 3rd Dec, 2-5pm
Tues 17th Dec, 2-5pm

Please get in touch to book your place.


Who‘s it for?

For those working in creative roles, across all levels and disciplines; from within small independent agencies to large global enterprises.

Our previous Bootcamp attendees have featured:

  • Creative Directors

  • Junior Copywriters

  • Junior Art Directors

  • Account Executives

  • Senior Planners

  • Designers

  • Senior Creatives

  • Creative Copywriters

Bootcamp really is beneficial for everyone!

What you‘ll learn

You will leave Bootcamp with much more confidence in your ability to do the following at a much higher level of competency than ever before;

  • You will be able to spot opportunities faster and earlier.

  • You will learn how to write better briefs, including how to write a strong SMP 

  • You will learn dozens of creative techniques, which means unlimited ideas on tap

  • You will learn powerful evaluation techniques, to spot ideas worth progressing

  • You will learn how to pitch your ideas more effectively 


Meet the team

Learning from the best helps you become the best, and that’s why we’ve curated a team of the very best creative educators, global ECDs and strategists to deliver the very best in creative education. 


SCA Bootcamp is an awesome deep-dive into the world of creativity. From learning how to proactively find problems to solve, to better evaluating my ideas, I learned so much that I'll apply along my career path. I'd highly recommend SCA Bootcamp to any budding creatives looking to push themselves further”

Creative Copywriter, Three
(SCA Bootcamp)

How does it work?

Anyone joining Bootcamp will be expected to work just as hard, and take criticism with the same humility as our full time students. They will be asked to do some pre-reading and will be set a soul-searching brief all before their first day
of Bootcamp.

A lesson plan will be sent before each half-day and homework will be set to help prepare for each session. The classes will be collaborative and will allow for great networking opportunities as they're greeted by SCA students, alumni and our award-winning faculty. 

Classes are always interactive, two-way experiences, and we believe that learning happens best when we test new theories in a safe environment, with time and space for feedback and reflection. Your colleagues and employees will be getting the real SCA sauce. Undiluted.


Session 1

Your introductory session led by Occupational Psychologist and Leadership Trainer, Christian Ferragamo. Our students will learn about the importance of gratitude and mindfulness, and the connection to creativity. Marc ends the day by introducing us to ‘The Creative Formula’.

Session 2

Marc Lewis leads the afternoon masterclass to introduce our students to the art of ‘Mess Finding‘ and ‘Problem Defining‘. At the end of this session, homework will be set as we ask our class to work on their first brief in preparation for session 3.

Session 3

A session led by Creative Strategist, Uri Baruchin. Using the homework from session 2 as groundwork, Uri will delve into the insights and opportunities identified and unpick them to help you turn your work into an inspiring brief, leaving you confident and able to write award-winning creative briefs for clients and your teams. 

Session 4

This masterclass will teach you how to gain ‘Superhuman Creative Powers‘. Led by Marc Lewis, you'll learn the importance of ‘Playful Child‘ in creativity and practice lots of creative techniques to grow your creative potential. Iain Lee ends the day with a class on Improvisation to help you get the very best out of casting and writing for TV and radio.

Session 5

A bumper day hosted by Marc Lewis with some surprise guests along the way! You‘ll learn lots of evaluation techniques to help you ‘Sticky Test‘ and ‘Six Hat‘ your work. This is a hands-on session to work on a brief and challenge your own ideas for our final Bootcamp class.

Session 6

Students will bring along their written brief in response to the mess they have found. A fun and collaborative session where students will meet our current cohort and work in teams to build on their ideas and present it back to the room. The day will end with thorough feedback, leaving our students with valuable and actionable lessons to take back to their teams and agencies.  

Methods Taught


  • How to write a great creative brief

  • How to write a strong proposition

  • How to pitch your ideas

  • Dozens of creative techniques

  • Evaluation techniques

  • Gratitude and mindfulness

  • Creative Strategy




If you‘d like to find out more, simply complete the form with a short message and a member of our team will be in touch with more information.

If you‘re ready to commit, simply hit the ‘buy now‘ button to join the next Bootcamp intake in October.

Book a spot

By investing in your own learning and development or those of your teams, you‘re also helping to change lives. Profits from all courses will contribute towards our diversity scholarship programme for candidates from low-income and underrepresented backgrounds in our industry.

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