What is it?
In SCA's 12 years, we‘ve seen hundreds and hundreds of creative briefs come through our doors and we're sad to say, we've seen a huge decline in the quality and standard over time.
The result? A lack of inspiration, a lack of creativity and poor creative work.
On a mission to fix this new wave of bad briefs, SCA Dean, Marc Lewis and ‘strategist to the strategists‘, Uri Baruchin have put their heads together and curated this three-part workshop to teach the art of how to write a great creative brief that demands the very best work.
The course is delivered across three half-days at our studio in Shoreditch. It is important that candidates attend all three sessions in-person. Sessions are not recorded.
Session 1: Thursday 12th October, 2–5pm
Session 2: Thursday 19th October, 2–5pm
Session 3: Tuesday 31st October, 2–5pm
In-house delivery is available for group bookings of 10+ participants. Please get in touch to find out more.
What you‘ll learn
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How to seek out insights that spark great ideas
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Practical frameworks and templates
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Creative strategy and how to use it
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How to write a single minded proposition
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What to put in the brief
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What to leave out of the brief
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How to pitch your brief effectively to get the very best creative work
Anyone attending this course will come away inspired and hungry to write and deliver creative briefs that demand award-winning creative work.
Who‘s it for?
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For all levels
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For anyone who writes, delivers, works on or signs off on creative briefs
Testimonials
Schedule
Session 1 – Led by Uri Baruchin
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The Holy Triangles' and the relationship between;
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Company, customer and context
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Integrity, relevance and difference
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Three simple frameworks to write a creative brief
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Session 2 – Led by Marc Lewis
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How to spot insights and find that 'Eureka!' moment
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How to find commercial opportunities
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An introduction to 'mess finding' and 'problem defining' - key techniques taught here at SCA
Session 3 - Led by Marc Lewis & Uri Baruchin
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An introduction to the SUCCES framework and how to use it
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How to plant seeds that will inspire creative teams
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How to critique your own brief and those of others
Methods Taught
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Creative strategy
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Practical frameworks and templates
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How to write a single minded proposition
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How to create a clear, concise brief for the best outcomes
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How to pitch your brief effectively
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How to seek out insights that spark great ideas
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What to put in the brief
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What to leave out of the briefff
If you‘d like to find out more, simply complete the form with a short message and a member of our team will be in touch with more information.
If you‘re ready to commit, simply hit the ‘buy now‘ button to join our next intake on Thursday 12th October..
By investing in your own learning and development or those of your teams, you‘re also helping to change lives. Profits from all courses will contribute towards our diversity scholarship programme for candidates from low-income and underrepresented backgrounds in our industry.